Maven: The Complete Reference
14.12. Other Useful Android Maven Plugin Goals

A number of plugin goals are useful for manual execution or custom binding to a lifecycle phase e.g. in a release profile.
The manifest-update goal can be used to do in place updates to the
AndroidManifest.xml file. It can update a number of parameters like
versionName, versionCode and others and supports the parameters
manifest.versionName, manifest.versionCode,
manifest.versionCodeAutoIncrement,
manifest.versionCodeUpdateFromVersion, manifest.sharedUserId and
manifest.debuggable.
The zipalign goal can execute the zipalign command as required for
creation an apk for upload to the Android Market. It supports the
parameters zipalign.skip, zipalign.verbose, zipalign.inputApk
and zipalign.outputApk.
